SMS TCR Rejection Codes and Their Meanings

The following table lists the common SMS TCR (The Campaign Registry) rejection codes, their meanings, and the recommended actions to resolve the issues.

Error Code	Rejection Reason	Recommended Action
1001	Campaign appears to be for age-gated content but the age gate attribute is not selected.	Verify if the Age Gate attribute is selected for the campaign registration. If the campaign is not related to age-gated content, update the campaign description.
1002	Campaign is for direct lending or loan arrangement and is missing the content attribute indicating direct lending.	Verify direct lending or loan arrangement is selected for campaign registration. If the campaign is not related to direct lending or loan arrangement, update the campaign description.
1003	Brand website is inaccessible/does not exist/error status.	The brand website, or other website provided to provide brand validation, must be accessible for appropriate review.
1004	Website is not able to be translated to English.	The website must be accessible for appropriate review.
2001	Campaign registration is not unique or duplicate campaign.	Duplicate campaigns are disallowed. Campaigns should be uniquely registered.
2002	Unclear campaign description.	It must be clear from your campaign description what the purpose of your message program is. Add more details to the description and resubmit.
2003	Campaign description does not match declared use case(s).	The use case described in the campaign description must match the registered use case. Update the description or register the campaign again with the correct use case and resubmit.
2004	Campaign description does not match sample messages.	The use case described in the campaign description must match the use case demonstrated in the sample message content. Update the description or sample message content and resubmit.
2005	Undeclared use case.	The campaign description indicates the campaign will be used for a use case that is not selected. Check your campaign description is accurate and all use cases are selected.
2006	Brand referenced in campaign description does not match registered/DBA brand.	The brand in the campaign and messaging should be consistent with the brand registered. Update and resubmit.
3001A	Call-to-action does not obtain sufficient consent.	All CTAs must obtain consent via proper consent mechanism. Update and resubmit.
3002A	Call-to-action does not contain registered/DBA brand name.	The company/brand name must be included in the CTA and must match the registered Brand or be easily recognizable as the same entity. Update the call-to-action and resubmit.
3003A	Call-to-action does not contain HELP instructions (e.g., Reply HELP for help) or HELP instructions in Terms & Conditions.	Update CTA or T&Cs page to include HELP for HELP, HELP instructions OR customer care contact information.
3004A	Call-to-action does not contain STOP instructions (e.g., Reply STOP to cancel) or STOP instructions in the Terms & Conditions.	The call-to-action must include instructions on how the end user can opt out of the message program (e.g., Reply STOP to opt out). Update the call-to-action and resubmit.
3005A	Call-to-action does not contain message frequency disclosure for recurring message program.	The call-to-action must include the frequency at which messages will be sent to end users (e.g., #msgs/mo, msg frequency varies, recurring messages, etc.). Update the call-to-action and resubmit.
3006A	Call-to-action does not contain "message and data rates may apply" disclosure.	The call-to-action must include the message and data rate disclosure, as mandated by U.S. carriers. Update the call-to-action and resubmit.
3007A	Call-to-action does not contain complete terms and conditions OR link to complete terms and conditions.	The call-to-action must include a link to the message program terms and conditions, or the complete message program terms and conditions language. Update the call-to-action and resubmit.
3008A	Call-to-action does not contain link to privacy policy OR state that mobile opt-in data will not be shared with third parties.	Mobile opt-in data (e.g., the end user's phone number) cannot be shared with third parties. The call-to-action must include a link to the message program privacy policy, or language referring to the privacy policy, that indicates that mobile opt-in data will not be shared. Update the call-to-action and resubmit.
3010A	Call-to-action does not contain a robust age gate for age-restricted message program (alcohol/firearms/tobacco).	Message content related to age-restricted goods, such as alcohol or tobacco, is not permitted without an age gate mechanism. An acceptable age gate would consist of, at minimum, a recipient entering a day, month, and year confirming their age at messaging opt-in prior to receiving messaging. If the call-to-action indicates that the message program will be sending this type of content, and no age gate is in place, the campaign will be rejected. Implement age gate and resubmit.
3011A	Call-to-action is missing/inaccessible.	There is no call-to-action URL provided in the campaign description, or the URL provided is inaccessible. You must provide evidence of a compliant opt-in process via either a live opt-in URL or a URL to a hosted opt-in image (screenshot or mock-up). Update the call-to-action description to include the call-to-action URL and resubmit.
3012A	Call to action appears to have multiple types of opt-ins in a single CTA which does not make SMS consent optional or clear.	All CTAs must obtain consent via the proper consent mechanism for SMS. Update and resubmit.
3013A	Call to action appears to have an implied consent mechanism but use case or message flow does not appear to be conversational.	Implied consent would typically only be used in cases of conversational-type messaging, or where the end user is first engaging with the brand first in some way - ensure the campaign aligns with such.
6001	Opt-in message/Confirmation MT does not contain registered/DBA brand name.	The company name in the opt-in message must match the registered brand name. Update the opt-in message and resubmit.
6002	Opt-in message/Confirmation MT does not contain HELP instructions (e.g., Reply HELP for help).	The Opt-in message/Confirmation MT must include instructions on how the end user can receive further support from the brand regarding the message program (e.g., reply HELP for help). Update the opt-in message and resubmit.
6003	Opt-in message/Confirmation MT does not contain opt-out instructions (e.g., Reply STOP to stop).	The Opt-in message/Confirmation MT must include instructions on how the end user can opt-out of the message program (e.g., Reply STOP to opt-out). Update the opt-in message and resubmit.
6004	Opt-in message/Confirmation MT does not contain message frequency disclosure (#msgs/mo, msg frequency varies, recurring messages, etc.).	The Opt-in message/Confirmation MT must include the frequency at which messages will be sent to end users (e.g., msg frequency varies, recurring messages, etc.). Update the opt-in message and resubmit.
6005	Opt-in message/Confirmation MT does not contain clear and conspicuous language about any associated fees or charges and how those charges will be billed (e.g., "message and data rates may apply" disclosure).	The Opt-in message/Confirmation MT must include clear and conspicuous language about any associated fees or charges and how those charges will be billed. Add "message and data rate disclosure" in the opt-in/confirmation MT and resubmit.
6006	Opt-in message/confirmation MT not provided.	An Opt-in message/Confirmation MT is required for all recurring programs. Update the campaign to include the required message with all required elements as outlined in CTIA best practices.
6007	HELP message does not contain registered/DBA brand name.	The company name in the HELP message must match the registered brand name. Update the HELP message and resubmit.
6008	HELP message does not contain support contact (email, phone number, or support website).	The HELP message must include customer care contact info (such as an email address, phone number, or link to a support website) informing the end user how they can receive further support. Update the HELP message and resubmit.
6009	HELP message support contact email address does not match the registered brand support email address.	If an email address is provided in the HELP message as the customer care contact info, it should match the email address that was registered as the support contact email shown in TCR. Update the HELP message and resubmit.
6010	Opt-out message does not contain registered/DBA brand name.	The company name in the Opt Out message must match the registered brand name. Update the STOP MT and resubmit.
6011	Opt-out message does not indicate that no further messages will be sent.	The opt-out message must clearly indicate that the end user will no longer receive further messages from the brand/message program. Update the opt-out message and resubmit.
6012	Sample message(s) do not contain registered/DBA brand name.	The company name in the sample messages must match the registered brand name. Update the sample messages and resubmit.
6013	Sample message(s) contain public URL shortener.	Public URL shorteners such as bit.ly or tinyURL are not permitted to be sent in 10DLC message content. Update sample messages to use a branded URL shortener and resubmit.
6014	Sample message(s) use case does not match declared use case(s).	The use case indicated in the sample messages must match the registered use case. Update the sample messages or register the campaign again with the correct use case and resubmit.
7001	This brand or program references third-party job boards.	Messaging content related to third-party job boards is not permitted. This is considered disallowed content.
7002	This brand or program appears to be lead generation or affiliate marketing.	The brand website or messaging content examples appear to be lead generation or affiliate marketing. These are disallowed content types.
7003	This brand or program appears to include disallowed content - gambling.	Message content related to gambling is not permitted. If the brand's website indicates that its message program will be sending this type of content, the campaign will be rejected.
7004	This brand or program appears to include disallowed content - high-risk financial services.	Message content related to high-risk financial services, such as short-term loans or cryptocurrency, is not permitted. If the brand's website indicates that their message program will be sending this type of content, the campaign will be rejected.
7005	This brand or program appears to include disallowed content - illegal substances.	Message content related to federally illegal drugs, such as cannabis, is not permitted. If the brand's website indicates that its message program will be sending this type of content, the campaign will be rejected.
7006	This brand or program appears to include disallowed content - SHAFT (sex) with no robust age gate.

Message content related to age-restricted products or content, such as sexually explicit items or images, is not permitted without a robust age gate. Implement age gate and

Error Code	Rejection Reason	Recommended Action
7007	This brand or program appears to include disallowed content - SHAFT (alcohol/firearms/tobacco/vape) with no robust age gate.	Message content related to age-restricted products, such as alcohol or tobacco, is not permitted without a robust age gate. Implement age gate and resubmit.
7008	This brand or program appears to include disallowed content - competitive marketing.	Message content that promotes or markets services that are competitive in nature to the US operators will be rejected.
7009	This brand or program appears to include disallowed content - weapons that are not legal in all 50 states.	Message content related to certain weapons which are not legal in all 50 states is not permitted. If the brand's website indicates that its message program will be sending this type of content, the campaign will be rejected.
7010	This brand or program appears to include disallowed content - 3rd party debt collection.	Third-party debt collection messages are not permitted. This includes messaging related to debt forgiveness, debt consolidation, debt reduction, or credit repair programs. Messaging related to debt forgiveness, debt consolidation, debt reduction, or credit repair programs is not permitted the campaign will be rejected.

Error Code	Rejection Reason	Recommended Action
7011	This brand or program appears to include disallowed content - firearms that are not legal in all 50 states.	Message content related to firearms which are not legal in all 50 states is not permitted. If the brand's website indicates that its message program will be sending this type of content, the campaign will be rejected.
7012	This brand or program appears to include disallowed content – HATE speech.	Messaging content related to HATE SPEECH is not permitted. This is considered disallowed content.
8001	Brand website or campaign references charitable donations and the declared use case is not charity.	If the brand's website or campaign information indicates that they are soliciting charitable donations through their message program, then the campaign use case should be Charity. Register the campaign again with the correct use case and resubmit.
8002	Brand website or campaign references political content and declared use case is not political.	If the brand's website or campaign information indicates that they are sending political content through their message program, then the campaign use case should be Political. Register the campaign again with the correct use case and resubmit.
8003	Brand website or campaign references cart reminders but declared use case is not marketing.	If the brand's website or campaign information indicates that they are sending abandoned shopping cart notifications through their message program, then the campaign use case should be marketing. Register the campaign again with the correct use case and resubmit.
8004	Brand website or campaign references multiple use cases but only one declared use case is selected.	If the program will support multiple use cases all use cases must be declared. Register the campaign again with the correct use cases and resubmit.
9001	Campaign submitted is POLITICAL but does not contain the required information for this use case.	Political message programs must include: <br/>Politician/Organization Name <br/>FEC Committee ID <br/>Politician/Organization Website as part of the submission. <br/>These should be included in the program summary so we can confirm this information during the review.
9002	Campaign submitted is CHARITY but does not contain the required information for this use case.	CHARITY programs must provide the following information in the Campaign Description/Program Summary for appropriate review. Provide the following Charitable Organization information for proof of qualified as tax-exempt under Section 501(c)(3) of the Internal Revenue Code: <br/>1. Name of Company/Non-Profit Organization <br/>2. Tax Identification (EIN) <br/>3. Charitable Organization Website <br/>4. Accreditation Organization Website Listing Company/Non-Profit.
9003	Campaign submitted appears to be soliciting donations but donation solicitation disclaimer is missing from the Call to Action or is not appropriately advertised.	Charitable organizations must receive separate opt-in for informational and solicitation messages if they provide both types of messages.
9999	Other reasons.	Phone2 Compliance team will provide a custom rejection reason associated with the campaign.

Updated on: 28/02/2025