10DLC Campaign Approval Best Practices

Effective February 1, 2025, all new Phone2 US 10DLC Campaign registrations (Standard, Low volume standard, and the upcoming Sole Proprietor 2.0) will be subject to a manual vetting process and will incur a $5 campaign verification fee at the time of external vetting. If a campaign is denied during the external vetting process, additional charges may apply upon re-submission.

To maximize your chances of approval in this vetting process, please follow these best practices when submitting new Campaigns.

Best Practices Table

Best Practice	Description
Do not include forbidden use cases to avoid rejection	Ensure your A2P Campaign does not involve prohibited content such as cannabis, hate speech, etc.
Consistency in brand, website, and sample messages	The brand and website must match the information included in your sample messages.
Consistency in sample messages and use cases	If you register a political campaign but your sample messages contain login codes (e.g., "Your one-time password is: 123456"), your campaign will be rejected.
Consistency in email domain and company name	If you register a brand as Phone2, but provide an email with a generic domain (e.g., Gmail), your campaign may be rejected. This requirement applies to large corporations that should have dedicated email domains.
Submit only real, working websites	If your opt-in process is supposed to occur via your website, but you provide a non-functional URL, your campaign will be rejected.
Send messages according to the brand that you registered	If you register a brand for a technology company but send messages on behalf of a different industry (e.g., a construction company), your campaign will be rejected.
Make sure consumer opt-in is collected appropriately	Send messages only to users who have explicitly opted in. Refer to the CTIA guidelines for best practices.
Opt-in language must be available on your website	If users opt in via your website, include a statement such as: “By providing your phone number, you agree to receive text messages from Phone2. Message & data rates may apply. Message frequency varies.”
Include opt-out language in sample messages	At least one sample message must include an opt-out instruction, such as: “Reply STOP to opt out.”
Express Opt-in	Every place where a phone number is required (contact pages, donation pages, etc.) must include an opt-in statement with consent, opt-out instructions, and links to your Privacy Policy and Terms and Conditions.
Privacy Policy	Your Privacy Policy cannot allow the sharing or selling of end-user information to third parties.
Embedded Links/Numbers	If your campaign includes embedded phone numbers, ensure they comply with approval guidelines.

What can I do if my campaign is rejected?

A member of our team will reach out to assist you with fixing your Campaign registration or guide you through the re-submission process.

Updated on: 28/02/2025