10DLC Campaign Approval Best Practices
10DLC Campaign Approval Best Practices
Effective February 1, 2025, all new Phone2 US 10DLC Campaign registrations (Standard, Low volume standard, and the upcoming Sole Proprietor 2.0) will be subject to a manual vetting process and will incur a $5 campaign verification fee at the time of external vetting. If a campaign is denied during the external vetting process, additional charges may apply upon re-submission.
To maximize your chances of approval in this vetting process, please follow these best practices when submitting new Campaigns.
Best Practices Table
Best Practice | Description |
|---|---|
Do not include forbidden use cases to avoid rejection | Ensure your A2P Campaign does not involve prohibited content such as cannabis, hate speech, etc. |
Consistency in brand, website, and sample messages | The brand and website must match the information included in your sample messages. |
Consistency in sample messages and use cases | If you register a political campaign but your sample messages contain login codes (e.g., "Your one-time password is: 123456"), your campaign will be rejected. |
Consistency in email domain and company name | If you register a brand as Phone2, but provide an email with a generic domain (e.g., Gmail), your campaign may be rejected. This requirement applies to large corporations that should have dedicated email domains. |
Submit only real, working websites | If your opt-in process is supposed to occur via your website, but you provide a non-functional URL, your campaign will be rejected. |
Send messages according to the brand that you registered | If you register a brand for a technology company but send messages on behalf of a different industry (e.g., a construction company), your campaign will be rejected. |
Make sure consumer opt-in is collected appropriately | Send messages only to users who have explicitly opted in. Refer to the CTIA guidelines for best practices. |
Opt-in language must be available on your website | If users opt in via your website, include a statement such as: “By providing your phone number, you agree to receive text messages from Phone2. Message & data rates may apply. Message frequency varies.” |
Include opt-out language in sample messages | At least one sample message must include an opt-out instruction, such as: “Reply STOP to opt out.” |
Express Opt-in | Every place where a phone number is required (contact pages, donation pages, etc.) must include an opt-in statement with consent, opt-out instructions, and links to your Privacy Policy and Terms and Conditions. |
Privacy Policy | Your Privacy Policy cannot allow the sharing or selling of end-user information to third parties. |
Embedded Links/Numbers | If your campaign includes embedded phone numbers, ensure they comply with approval guidelines. |
What can I do if my campaign is rejected?
A member of our team will reach out to assist you with fixing your Campaign registration or guide you through the re-submission process.
Updated on: 28/02/2025
Thank you!